WonderDays is Leading the Experience Gift Revolution - Salience Index 2025

The latest Gifts & Gadgets Salience Index 2025 report is out, and the results are nothing short of phenomenal—WonderDays is one of the fastest-growing brands in the entire gifting sector!

A 733% Surge in Visibility
Over the past year, WonderDays has seen a mind-blowing 733% increase in visibility, climbing a staggering 24 places to rank 15th in the industry. While many established brands saw slow or negative growth, WonderDays has taken off like a rocket.

Beating Industry Trends
The overall market saw an average 6% increase in visibility, but we surged ahead by 727% above the market trend—clear proof that experience gifts aren’t just gaining traction; they’re redefining gifting itself.

Ranked 4th for Traffic Score
We’ve cemented our place among the industry giants, proving that consumers are actively searching for experience gifts more than ever before.

So to Summarise:
• Overall rank: 15th (up 24 places from last year!)
• Visibility Dec 2024: 95,357
• Visibility Dec 2023:11,452
• Year-on-Year Growth: +733% (Yes, really!)
• Compared to the market: +727% above the industry average

What’s Driving This Growth?
✔️ The Shift to Experience Gifting – Traditional gifts are great, but people are craving something more unique, immersive and unforgettable.
✔️ A Brand on the Rise – Named an Emerging Brand with a 129% interest trend and 390 search volume, we’re capturing more attention and growing our audience rapidly.

Recognition in the Report
It’s not just about the numbers—the industry experts at Salience have taken notice:
🔹 Rank B in Traffic Score vs Authority Scores: “Hats off to these guys. They’ve built their house right and have the search marketing strategy to expand.”
🔹 Rank A in Traffic Score vs Referring Domains: “High traffic scores with low referring domains likely means the site is set up well technically, with great content, but scores low on brand traffic scores.”

Performance Beyond Traffic

Fair desktop page speed & good mobile page speed scores– ensuring a smooth, seamless experience for every customer.

Optimised for Growth – We’re outperforming brands that have been in the market for years, proving that the future of gifting is experiential.

Winning in a Competitive Market
WonderDays has outpaced brands that have been in the market for decades. We’re not just keeping up; we’re redefining how gifts are chosen and given. By leveraging cutting-edge digital strategies, engaging content and a seamless customer experience, we’ve positioned ourselves as a brand that delivers something truly special.